About us
Hi, we’re Appxcellence Solutions.
We craft innovative, user-centered digital experiences for mobile and web platforms, and we publish our own apps for iPhone, iPad and Android.
- 6apps on the App Store
- 6,400+App Store ratings
- 2app stores: Apple and Google
Our story
From vision to reality
Appxcellence Solutions was born from a passion for technology and a commitment to creating useful digital products. Our goal is simple and ambitious: build intuitive, high-performing apps that make a real difference in people’s day.
We believe great apps are made where creativity meets technology. That is why we focus on user experience, performance and care in the details, whether it is a TV remote that finds your television in seconds, a guide to everything you can ask Siri, or an AI that writes the first line of your next video.
How we work
We build, publish and support our own apps
Each app goes from the first sketch to the App Store with the same team: design, development, testing, store listing and support. Once it is live, it keeps getting better. SmartCtrl started as a Roku remote and now controls five TV platforms, with two more on the way; our Siri and Alexa guides keep adding commands as the assistants change.
The same experience is available to businesses and founders who want an app built the right way, from a first prototype to a product people rate on the App Store.
What we believe
Principles you can see in our apps
Privacy first
SmartCtrl, Fince and HookLab work without an account, and Fince keeps your budget on your iPhone with no ads.
Honest pricing
Free to download, with clear upgrades: one-time purchases in HookLab, a Lifetime option in SmartCtrl.
Made for everyone
Thabat is written for Arabic speakers first, and our Siri guide speaks six languages.
Always improving
We keep fixing, improving and shipping updates long after launch.
What we do
From idea to the App Store, and beyond
iOS and Android apps
Native apps for iPhone and iPad, and Android when your audience needs it, built to be fast and reliable.
UI and UX design
Clear screens, familiar gestures and prototypes you can test before a line of code is written.
AI features
AI where it saves the user time, as in HookLab, with a clear explanation of what data is sent.
App Store publishing
Listing, screenshots, preview video, keywords and App Review, in line with Apple’s guidelines.
Growth and ASO
Store optimisation and marketing that bring the right people to your app.
Maintenance and updates
New iOS versions, bug fixes and new features, so your app stays at its best.
Our apps
Made by Appxcellence
Why the App Store says “Nice Express”
Our apps are published on the App Store under the developer name Nice Express. Appxcellence designs, builds and supports them. See the developer page on the App Store.
Have an app idea, or a question about one of ours?
Write to us at contact@appxcellence.net, we will get back to you as soon as we can.